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In August 2001, EQI launched a cottage industry aimed at revitalizing Siwa’s traditional handicrafts and promoting a culture of artisanship among women in the oasis. An initial grant from the British Embassy went towards upgrading the embroidery skills of 50 Siwan women to ensure workmanship of the highest standard. The community welcomed the project because it allows women to work from their homes, or in an all-women setting, in keeping with Siwan tradition. Within a year, the number of women participating in the project had reached 300. The embroiderers are currently applying their skills to two exclusive production lines - Siwa Creations and Ermanno Scervino - that have linked Siwa to mature markets prepared to pay for native creativity and quality craftsmanship. As a result, the artisans are able to earn a steady income that is comparable to - and sometimes higher than - the average earnings of Siwan men. The fact that their products are exhibited on the catwalks of Milan, and sold in high-end outlets in Rome, Paris and London, has given them a sense of pride in their accomplishments. It has also raised the awareness of the local community of the value of Siwan arts and crafts.
EQI is expanding its previous investments in Siwan artisanship by increasing participation, improving quality and introducing addititonal product lines.
In partnership with the International Finance Corporation (IFC), EQI is implementing a training activity financed by the Private Enterprise Partnership for the Middle East and North Africa (PEP MENA) to approximately 300 Siwan women.
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